About Remoovo
„Protect your reputation against fake reviews!“
The story of Remoovo does not begin in a typical internet start-up, but in a library in southern Germany. It was there, as head librarian, that Anja Cheswick worked every day to create a place of knowledge, of encounter and of trust. But as digital platforms grew in importance, one thing became clear: a business’s reputation is no longer decided on the premises alone, but on the internet as well. Time and again, the library found itself faced with unjustified negative reviews on Google. Some of them came from people who had never been a customer or a visitor.
It quickly became clear to Anja Cheswick how strongly such entries can influence people’s trust – even when they are obviously false or misleading. Rather than accept the situation, she began to look closely into how Google Business Profiles and review policies actually work. With persistence, a strategic approach and an understanding of the platform, she eventually succeeded in taking action against the unfair reviews of the library. She even managed to delete the Google Business Profile and then set it up again professionally.
Out of these experiences came the idea for Remoovo. Remoovo was founded to help businesses, self-employed people and organisations protect their digital reputation and defend themselves against unjustified online reviews. The company combines practical experience with a clear understanding of just how much of a burden false reviews can be for a business – financially as well as personally. Today Remoovo helps customers delete their Google Business Profiles when they no longer wish to be reviewed. The focus here is on the technical implementation. Remoovo also shares tips on how you can take action against negative Google reviews yourself, free of charge. What began as one head librarian’s personal battle grew into a mission: helping businesses protect their good reputation in the digital world too.